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Critical creativity: managing creativity as a strategic resource in media organisations
Journal of Media Business Studies Pub Date : 2020-12-17 , DOI: 10.1080/16522354.2020.1858677
Nando Malmelin 1, 2 , Sari Virta 3, 4
Affiliation  

ABSTRACT

This article addresses the critical role of creativity as a core resource in media work. Drawing on an empirical analysis, the study produces a new understanding about the significance of creativity in media organisations and their management. It identifies three critical aspects of creativity, i.e. co-operation willingness, experimental atmosphere and supportive practices, and discusses three corresponding managerial focus areas. Thus, this article offers both theoretical contributions in relation to critical creativity in media work and practical implications for managing creativity as a strategic resource in media organisations.



中文翻译:

批判性创造力:将创造力作为媒体组织的战略资源进行管理

摘要

本文阐述了创造力作为媒体工作核心资源的关键作用。通过实证分析,该研究对创造力在媒体组织及其管理中的重要性产生了新的理解。它确定了创造力的三个关键方面,即合作意愿、实验氛围和支持性实践,并讨论了三个相应的管理重点领域。因此,本文既提供了与媒体工作中的批判性创造力相关的理论贡献,也提供了将创造力作为媒体组织中的战略资源进行管理的实际意义。

更新日期:2020-12-17
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