ABSTRACT

Marketing ethics and social responsibility research has reached a pivot point requiring a new direction. This commentary provides opportunities to access existing challenges and potential problems for research. To accomplish this, the constructs of marketing ethics and social responsibility are explored, as well as the theoretical frameworks related to decision making. Current challenges and opportunities are based on the implementation of technology and changes in marketing efforts to build rapport and provide support for the welfare of consumers. The COVID-19 pandemic created ethical issues and exposed social issues that require new strategies and initiatives. Specific problems and issues for future research related to marketing subculture, work environments, technology as well as Environmental, Social and Governance (ESG) are provided as new areas for research.

摘要

营销道德和社会责任研究已达到需要新方向的关键点。该评论提供了机会来研究现有的挑战和潜在的问题进行研究。为此，探索了营销道德和社会责任的建构，以及与决策相关的理论框架。当前的挑战和机遇基于技术的实施和营销努力的变化，以建立融洽的关系并为消费者的福利提供支持。COVID-19大流行引发了道德问题，并暴露了需要新战略和举措的社会问题。与营销亚文化，工作环境，技术以及环境相关的未来研究的特定问题