ABSTRACT

This article aims to map the information-seeking habits of population groups in a digital economy. The growing use of technologies in the modern online era has increased the availability of information regarding services and items through user-generated content and applications. However, the potential for leverage through ICTs may not be evenly distributed across different consumer segments. We use population-level survey data used as the basis for the official statistics in Finland to find differences according to gender, age cohort, education, income and residential area. The results show that Finns are active in using different channels of information acquisition. We found significant differences in how information is obtained between population groups. Men and younger cohorts are more accustomed to using a variety of services and sources for seeking out information. The results also highlighted educational differences that have been rooted in the Finnish information society. Using a nationally representative data, the article points out digital inequalities linked to potential differences in consumer benefits.

摘要

本文旨在描绘数字经济中人口群体的信息寻求习惯。在现代在线时代，技术的不断使用增加了通过用户生成的内容和应用程序提供的有关服务和项目的信息的可用性。但是，通过ICT发挥杠杆作用的潜力可能无法在不同的消费群体中平均分配。我们使用人口调查数据作为芬兰官方统计数据的基础，以根据性别，年龄组，教育程度，收入和居住地区发现差异。结果表明，芬兰人积极使用不同的信息获取渠道。我们发现在人群之间获取信息的方式上存在显着差异。男性和年轻一代更习惯于使用各种服务和资源来寻找信息。结果还强调了根植于芬兰信息社会的教育差异。该文章使用具有国家代表性的数据，指出了与消费者利益潜在差异相关的数字不平等现象。