ABSTRACT In this article, the author explores the nature of design writing in the online environment by looking at everyday conversations of design: the written conversations that occur as a combination of a design-centred blog or social media post, its reader responses, and affordances of its platforms. This study focuses on the authorial activities of readers on graphic design blogs and social network sites (SNS). These are located, analysed, and traced through three evidence-based inquiries referred to as Typologies, Comments, and Threads, using select English-language graphic design blogs and posts on SNS. Findings are presented visually, followed by a discussion on their disciplinary significance, democratic participation, technological mediation, and issues surrounding reader identity. The study also points toward problems finding and archiving the conversations, and positioning them within the broader context of design writing and literature.

摘要在本文中，作者通过查看设计的日常对话来探索在线环境中设计写作的本质：以设计为中心的博客或社交媒体帖子，其读者反馈和能力的结合而发生的书面对话其平台。这项研究的重点是图形设计博客和社交网站（SNS）上读者的创作活动。使用选定的英语图形设计博客和SNS上的文章，通过三个基于证据的查询（称为“类型学”，“注释”和“线程”）来查找，分析和跟踪这些内容。研究结果以视觉方式呈现，然后讨论其学科意义，民主参与，技术调解以及围绕读者身份的问题。