ABSTRACT While recent research has explored influencers within the fashion, beauty, fitness, and travel industries, few studies have examined influencers within physique sports like bodybuilding. Drawing on observation, informal interviews, and semi-structured interviews with members of Gold’s Gym Venice, this study analyzes how bodybuilders, trainers, and influencers define labor and how they construct their identities as members of the bodybuilding subculture. The findings suggest bodybuilders and trainers believe influencers are not authentic members of the subculture and instead are sexualized laborers. The findings also explicate a misunderstanding among bodybuilders and trainers about how social media use is a productive form of labor for influencers. Influencers attempt to insert themselves into the subculture while bodybuilders and trainers simultaneously attempt to discredit their digital labor in favor of the physical. Gold’s Gym Venice connects these stakeholders by offering both a symbolic and historical credibility, validating forms of labor through subcultural belonging.

中文翻译：

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成为健美运动员意味着什么：社交媒体影响者的劳动和健美亚文化中的身份建构

摘要 虽然最近的研究探索了时尚、美容、健身和旅游行业的影响者，但很少有研究调查健美等体能运动中的影响者。本研究利用对 Gold's Gym Venice 成员的观察、非正式访谈和半结构化访谈，分析了健美运动员、训练师和影响者如何定义劳动以及他们如何构建自己作为健美亚文化成员的身份。调查结果表明，健美运动员和教练认为有影响力的人不是亚文化的真正成员，而是性工作者。调查结果还解释了健美运动员和教练员之间关于社交媒体使用如何成为影响者的一种生产性劳动形式的误解。有影响力的人试图将自己融入亚文化，而健美运动员和教练同时试图诋毁他们的数字劳动，以支持身体。Gold's Gym Venice 通过提供象征性和历史可信度，通过亚文化归属来验证劳动形式，将这些利益相关者联系起来。