ABSTRACT

Past studies examined the prevalence of strategy framing in news coverage and its effects on cynicism, knowledge, and content evaluation. Missing from the literature is an examination of the relationship between strategy framing in news and electoral success, the actual goal of political campaigns. Similarly, factors that shape media use of strategy framing on the candidate and race levels were rarely examined. We argue that these gaps in knowledge are due to taxing coding procedures required for systematic estimation of strategy framing in large corpora. We use a recently developed unsupervised computational method (ANTMN) to automatically code the news coverage of 312 U.S. Senate candidates in 156 races between 2008 and 2016 in a corpus of 181,725 articles. We found that strategy framing is negatively associated with electoral success. Strategy-oriented news coverage is associated with the competitiveness of the race; candidates’ experience; and for Democratic candidates only, the conservativeness of the state.

摘要

过去的研究调查了新闻报道中策略框架的流行及其对犬儒主义、知识和内容评估的影响。文献中缺少对新闻战略框架与选举成功（政治运动的实际目标）之间关系的考察。同样，很少研究影响媒体在候选人和种族水平上使用战略框架的因素。我们认为，这些知识差距是由于对大型语料库中的策略框架进行系统估计所需的编码程序繁重。我们使用最近开发的无监督计算方法 (ANTMN) 在 181,725 篇文章的语料库中自动对 2008 年至 2016 年 156 场比赛中 312 名美国参议院候选人的新闻报道进行编码。我们发现战略框架与选举成功呈负相关。以战略为导向的新闻报道与比赛的竞争力有关；候选人的经验；仅对民主党候选人而言，国家的保守性。