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Accelerating innovation: Some lessons from the pandemic
Journal of Product Innovation Management ( IF 10.5 ) Pub Date : 2021-02-10 , DOI: 10.1111/jpim.12565
Robert G Cooper 1, 2
Affiliation  

The Pandemic taught us that accelerated new‐product development is more important than ever, and provided examples of firms developing breakthrough products in record time. Five approaches to accelerated development are outlined here: The first two deal with adequately resourcing new‐product projects, namely the use of focused teams; and effective portfolio management to prioritize projects and reallocate resources. Newer digital tools are outlined that speed new‐products developments. Finally, two development methods are described that move development projects faster: Lean development and Agile development. Accelerated development also has hidden costs: undertaking less innovative projects and cutting too many corners. Although important, the topic is under‐researched, and the limited research has yielded inconclusive results about acceleration's expected benefits.

中文翻译:

加速创新:大流行的一些教训

大流行告诉我们,加速新产品开发比以往任何时候都更加重要,并提供了公司在创纪录的时间内开发突破性产品的例子。这里概述了加速开发的五种方法:前两种处理为新产品项目提供足够的资源,即使用专注的团队;和有效的项目组合管理来确定项目的优先级并重新分配资源。概述了加速新产品开发的较新的数字工具。最后,描述了加快开发项目的两种开发方法:精益开发和敏捷开发。加速发展也有隐性成本:承担的创新项目较少,偷工减料太多。尽管很重要,但该主题尚未得到充分研究,
更新日期:2021-02-10
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