ABSTRACT

Contemporary architecture has an increasing importance in tourism. The marketing implications of digital or mobile content in this niche tourism space has not been previously studied. With this project we aim to build a mobile app to cater to this market and show that it can positively impact tourism in Portugal. A two-step multidimensional approach was applied to achieve this goal. The first step was based on benchmarking, as well as interviews with two architects. The second step was based on visual identity factors, prototyping, and usability tests. We found that it was possible to develop an intuitive app that positively adjusted to the needs and preferences of future users. Improvements to the platform should include new metrics, blog links, and augmented reality.

摘要

当代建筑在旅游业中越来越重要。以前没有研究过数字或移动内容在这个利基旅游空间中的营销影响。通过这个项目，我们的目标是构建一个移动应用程序来迎合这个市场，并表明它可以对葡萄牙的旅游业产生积极影响。应用两步多维方法来实现这一目标。第一步是基于基准测试，以及对两位建筑师的采访。第二步是基于视觉识别因素、原型设计和可用性测试。我们发现可以开发一个直观的应用程序，积极适应未来用户的需求和偏好。对平台的改进应该包括新的指标、博客链接和增强现实。