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Less critical and less informed: undecided voters’ media (dis)engagement during Israel’s April 2019 elections
Information, Communication & Society ( IF 5.054 ) Pub Date : 2021-02-10 , DOI: 10.1080/1369118x.2021.1883706
Tal Samuel-Azran 1 , Moran Yarchi 1 , Tsahi (Zack) Hayat 1
Affiliation  

ABSTRACT

The growing number of undecided voters has attracted a lot of interest due to its important role in determining election results. Many studies have addressed the media consumption of undecideds but few have examined the role of undecideds’ attitudes towards the media institution. This paper is innovative in its attempt to address the issue of the role of media trust in undecided versus decided voters’ media engagement, based on a survey (N =1427) followed by a multivariate analysis during the Israeli April 2019 elections campaign. The analysis revealed that although decided voters have more doubt in the accuracy of the news media, they still consume more news from more diverse sources, highlighting decideds as more critical and simultaneously more informed than undecideds. A parallel experiment (N =121) identified that undecideds tended to rank a fake news item shared by one of their Facebook friends as credible significantly more often than decideds, demonstrating undecideds’ lower critical ability to identify misinformation. The present study highlights the under-explored roles of undecideds (mis)trust of the news media and high susceptibility to believe fake news items, thus adding new evidence to the notion that elections are often won by the least informed and least critical citizens. We discuss the grim implications of our findings to current literature.



中文翻译:

不太关键和不太知情:在以色列 2019 年 4 月的选举期间未决定选民的媒体(脱离)参与

摘要

越来越多的未决选民因其在决定选举结果中的重要作用而引起了极大的兴趣。许多研究已经解决了未定者的媒体消费问题,但很少有人研究未定者对媒体机构的态度的作用。本文在尝试解决媒体信任在未决定选民与已决定选民媒体参与中的作用问题方面具有创新性,该问题基于一项调查 ( N  = 1427),随后是以色列 2019 年 4 月竞选期间的多变量分析。分析显示,尽管已决定的选民对新闻媒体的准确性有更多的怀疑,但他们仍然会从更多样化的来源中消费更多的新闻,这表明已决定的人比未决定的人更重要,同时也更知情。平行实验(N  = 121) 发现,未决定者倾向于将其 Facebook 朋友分享的假新闻列为可信度高于已决定者,这表明未决定者识别错误信息的批判能力较低。本研究强调了新闻媒体不确定的(MIS)信任的爆发不足的角色以及对假新闻项目的高敏感性,从而增加了新的证据,认为选举通常是由知识最少和最不批评的公民赢得的。我们讨论了我们的发现对当前文献的严峻影响。

更新日期:2021-02-10
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