abstract

Multiple challenges plague actors that commodify nature and create markets around products made from natural organisms. Primary among these is the reputational risk that results from negative impressions and moral contestations such as animal abuse, bad labor conditions, or pollution. In this contribution, we draw on cultural economic geography, and in particular the concept of dissociation, to demonstrate how supply side actors deal with such threats to their reputation. Geographies of dissociation provide a spatial perspective on the social construction of economic value, with a particular focus on the purposeful obfuscation of practices and the disconnection of discourses. We use the fur-fashion complex as a single case study, representing an extreme but instructive example, to study the agencies and effects of dissociative practices empirically. During our in-depth qualitative research on both the production and consumption of fur fashion, we focus on proactive and reactive dissociative strategies of the most powerful commercial actors in the field: fur-breeder associations and retail brands/brand owners.

摘要

多重挑战困扰着使大自然商品化并围绕天然生物制成的产品创造市场的参与者。其中最主要的是由负面印象和道德反应（例如虐待动物，恶劣的劳动条件或污染）引起的声誉风险。在此贡献中，我们借鉴了文化经济地理学，特别是分离的概念，以展示供应方参与者如何应对此类威胁其声誉的威胁。离解的地理位置提供关于经济价值的社会建构的空间视角，尤其关注对目的的故意混淆和话语的脱节。我们将皮草-时尚综合体作为一个单独的案例研究，代表了一个极端但有启发性的例子，以经验方式研究了分离实践的作用和效果。在对皮草时尚的生产和消费进行深入的定性研究期间，我们专注于该领域最强大的商业参与者：皮草育种协会和零售品牌/品牌所有者的主动和反应性分离策略。