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Drawing on Subjective Knowledge and Information Receptivity to Examine an Environmental Sustainability Policy: Insights from the UK's Bag Charge Policy
European Management Review ( IF 3.000 ) Pub Date : 2021-02-09 , DOI: 10.1111/emre.12453
Danae Manika 1 , Savvas Papagiannidis 2 , Michael Bourlakis 3 , Richard M. Clarke 4
Affiliation  

Drawing on the notions of subjective knowledge (what someone thinks he/she knows about a topic) and receptivity (someone's ability, inclination, and willingness to take in information, ideas, impressions or suggestions), we extend the knowledge-attitudes-practice (KAP) model within an environmental sustainability policy (ESP) context: the UK's single-use bag charge policy, specifically. Based on a cross-sectional survey with 568 British participants, we illustrate the key role of objective knowledge for ESP compliance/behavioural intentions, whilst subjective knowledge is key for ESP information receptivity. The need for different marketing tactics to promote ‘policy products’ for sustainable success is illustrated by identifying three distinct segments: the Knowledgeable and Compliant (first to comply, need to maintain information receptivity); the Unknowledgeable But Compliant (need to reduce subjective knowledge); and the Unknowledgeable, Non-compliant, but Receptive (need objective information the most). Contributing to current and future ESP making, this paper provides multiple avenues for future research.

中文翻译:

利用主观知识和信息接受度来检查环境可持续性政策:来自英国行李收费政策的见解

利用主观知识(某人认为他/她对某个主题了解什么)和接受度(某人的能力、倾向和接受信息、想法、印象或建议的意愿)的概念,我们扩展了知识-态度-实践( KAP) 环境可持续性政策 (ESP) 背景下的模型:特别是英国的一次性行李收费政策。基于对 568 名英国参与者的横断面调查,我们说明了客观知识对 ESP 合规/行为意图的关键作用,而主观知识是 ESP 信息接受度的关键。通过确定三个不同的部分来说明需要不同的营销策略来推广“政策产品”以获得可持续的成功:知识渊博和合规(首先遵守,需要保持信息接受能力);Unknowledgeable But Compliant(需要减少主观知识);和不知情、不合规但容易接受(最需要客观信息)。本文为当前和未来的 ESP 制作做出了贡献,为未来的研究提供了多种途径。
更新日期:2021-02-09
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