This study analyzes how corporate social responsibility (CSR) influences consumer behavior in the case of the Spanish agrifood sector. The originality of the study resides in the proposed model that explains that CSR influences perceptions of food safety and health, and quality, and that this perceived quality influences consumer behavior, that is, satisfaction and loyalty. Structural equation modeling was used to analyze the data from 295 personal interviews; satisfactory results were obtained for all the proposed relationships. Therefore, we suggest that, to achieve consumer loyalty, agrifood companies should orient their strategies toward creating sustainable relationships based on CSR actions. Other academic and management implications are proposed to complete the paper. [EconLit Citations: M14, M310, Q13].

中文翻译：

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企业社会责任如何影响消费者行为：西班牙农业食品部门的实证分析

本研究分析了企业社会责任 (CSR) 如何影响西班牙农业食品部门的消费者行为。该研究的独创性在于提出的模型，该模型解释了 CSR 影响对食品安全和健康以及质量的感知，而这种感知的质量会影响消费者行为，即满意度和忠诚度。结构方程模型用于分析来自 295 次个人访谈的数据；所有建议的关系都获得了满意的结果。因此，我们建议，为了实现消费者忠诚度，农业食品公司应将其战略定位为基于 CSR 行动建立可持续的关系。提出了其他学术和管理影响来完成这篇论文。[EconLit 引用：M14、M310、Q13]。