Courses: Crisis Communication, Crisis and Issue Management, Writing for Public Relations, Public Relations Capstone.

Objective: This unit activity refines traditional simulation activities used in crisis communication education. By partnering with crisis management professionals and developing localized, multi-stage scenarios grounded in the university context, students learn to 1) create a single communication voice; 2) curb social media rumors; and 3) leverage the symbiotic partnership between the press and PR during times of crisis.

中文翻译：

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改进危机响应模拟：使用本地环境并纳入危机响应专业人员

课程：危机沟通，危机与问题管理，公共关系写作，公共关系顶点。

目标：该单元活动完善了危机沟通教育中使用的传统模拟活动。通过与危机管理专业人士合作并开发基于大学环境的本地化，多阶段情景，学生将学会：1）建立单一的沟通声音；2）遏制社交媒体谣言；3）在危机时期利用新闻界与公关之间的共生伙伴关系。