ABSTRACT Studies of faith-based organizations (FBOs) often ignore the theologies that inform the communicative behavior and constitution of FBOs. As such, they miss components of how discourse establishes an FBO’s distinct religious identity, and the strategies engaged to maintain that identity. This study uses discourse tracing to look at a particular FBO, Big Idea Entertainment, known for the VeggieTales franchise, to examine how FBOs use symbolic convergence and narrative to navigate questions of religious identity formation and authority in secular and religious venues. Doing so enables the extrapolation of scripturally and theologically-rooted implications for FBOs to maintain religious identities in the face of secular culture.

中文翻译：

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基于信仰的组织的局限性：一个伟大理念的教训

摘要 对信仰组织 (FBO) 的研究常常忽略为 FBO 的交流行为和构成提供信息的神学。因此，他们错过了话语如何建立 FBO 独特宗教身份的组成部分，以及维持该身份的策略。本研究使用话语追踪来查看以 VeggieTales 特许经营权而闻名的特定 FBO，Big Idea Entertainment，以检查 FBO 如何使用符号融合和叙事来解决世俗和宗教场所中宗教身份形成和权威的问题。这样做可以推断出基于圣经和神学的影响，使 FBO 在面对世俗文化时保持宗教身份。