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Predictors of Online News-Sharing Intention in the U.S and South Korea: An Application of the Theory of Reasoned Action
Communication Studies Pub Date : 2020-02-15 , DOI: 10.1080/10510974.2020.1726427
Jiyoun Kim 1 , Kang Namkoong 1 , Junhan Chen 1
Affiliation  

ABSTRACT In its use of interactive media technology, the public takes on an important role in disseminating news, especially when sharing it through social networking sites. This study demonstrates what motivates media users to participate in the process of sharing online news in two cultures: South Korea and the United States (U.S.). Employing the theory of reasoned action, this study empirically displays how the intention to share online news is influenced by attitudes and subjective norms. Particularly, this study measures both attitudes toward and subjective norms about (1) the specific news article and (2) social media participation. Our findings reveal more substantial effects that attitudes have on behavioral intention than subjective norms in the U.S. group. The discussion highlights the theoretical and practical implications of our findings.

中文翻译:

美国和韩国在线新闻分享意图的预测:理性行动理论的应用

摘要 在使用互动媒体技术时,公众在传播新闻中扮演着重要角色,尤其是在通过社交网站分享新闻时。本研究展示了是什么促使媒体用户参与在两种文化中分享在线新闻的过程:韩国和美国 (US)。本研究运用理性行动理论,实证展示了分享在线新闻的意图如何受到态度和主观规范的影响。特别是,本研究衡量了对 (1) 特定新闻文章和 (2) 社交媒体参与的态度和主观规范。我们的研究结果揭示了态度对行为意图的影响比美国组的主观规范更重要。
更新日期:2020-02-15
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