Televised coverage of the 2016 Summer Olympic Games featured a record number of female athletes competing. However, NBC and its commentators faced public scrutiny for their use of sexist language in discussing these athletes. A within-subjects experiment (N = 78) featuring NBC video of three different 2016 Olympic events tested the relationship between such commentary and enjoyment, anger, and intentions to view future Olympic coverage. Real-time enjoyment increased during commentary and stayed elevated following sexist commentary. Results also revealed differences between the biological sex of participants, with women being more likely to enjoy the video clips. Anger predicted decreases in both video and commentary enjoyment, but did not have a significant direct effect on attitudes or intentions.

中文翻译：

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性别歧视电视评论与享受女性运动之间关系的检验：对情绪，态度和观看意图的影响

2016年夏季奥运会的电视转播报道了创纪录数量的女运动员比赛。但是，NBC及其评论员由于在讨论这些运动员时使用性别歧视语言而受到公众审查。一项受试者内部实验（N = 78），其中包含NBC录制的2016年三个不同奥运会赛事的视频，测试了此类评论与欣赏，愤怒和意图看待未来奥运会报道的意图之间的关系。评论期间，实时娱乐性增加，性别歧视评论后，实时娱乐性保持较高水平。结果还显示出参与者的生理性别之间的差异，女性更喜欢视频剪辑。愤怒预测视频和评论的欣赏都会减少，但是对态度或意图没有明显的直接影响。