Showing support for social causes on social network sites using photo frames or newsfeed posts could make users seem benevolent, but paradoxically, these displays could also make users seem inauthentic and self-involved. An online experiment investigated perceptions of different types and amounts of cause support on Facebook. Results show posting multiple expressions can make users seem less socially attractive. Some expressions of support can enhance users’ social attractiveness by making them seem more authentic and less self-involved, but only for female users.

中文翻译：

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好的原因会留下不好的印象吗？探索相框和新闻源更新对Facebook用户的社会印象的影响

使用相框或新闻提要帖子在社交网站上显示对社会原因的支持可能会使用户显得仁慈，但奇怪的是，这些显示也可能使用户显得虚伪和自我投入。一项在线实验调查了Facebook对不同类型和数量的原因支持的看法。结果表明，发布多个表达式可能会使用户的社交吸引力降低。某些支持表达可以使用户看起来更真实，更省心，从而增强了用户的社会吸引力，但仅限于女性用户。