This study examined a persistent problem among young people across the nation: poor sleep habits. Using regulatory focus as a theoretical framework, this study evaluated components of persuasive sleep fear appeal messages. Specifically, the factor of regulatory focus is evaluated as a component in the processing of sleep deprivation fear appeals. After reporting regulatory focus and hedonic relevance information, participants (N = 306) read fear appeal messages and reported behavior intentions, message complexity, message derogation, persuasiveness, and agitation. Results show participants in a prevention focus, compared to those in a promotion focus, were less agitated by the message and were more likely to be persuaded by the message. Implications for fear appeals research and persuasive sleep messages are discussed.

中文翻译：

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法规重点和有说服力的睡眠信息

这项研究调查了全国年轻人中一个持续存在的问题：不良的睡眠习惯。本研究以监管重点为理论框架，评估了有说服力的睡眠恐惧吸引力信息的组成部分。具体而言，将监管重点因素评估为处理睡眠剥夺恐惧呼吁的组成部分。在报告了监管重点和享乐相关信息之后，参与者（N = 306）阅读了恐惧呼吁消息并报告了行为意图，消息复杂性，消息克减，说服力和激动。结果表明，与预防重点人群相比，在预防重点人群中，参与者对信息的焦虑程度较低，并且更有可能被信息所吸引。讨论了对恐惧的影响吸引了研究和有说服力的睡眠信息。