ABSTRACT This study empirically tested theoretical postulations regarding the persuasive effects of emotional flow induced by narrative messages. An experiment (N = 347) was conducted to test if emotional flow and ending emotional valence promote transportation and identification, and in turn persuasion. Emotional flow was operationalized as a shift in emotional valence experienced during message exposure (positive-negative, negative-positive). Consistent with the theory of emotional flow, messages inducing an emotional shift led to greater transportation and identification than messages that did not induce a shift. Ending emotional valence had significant effects on transportation but not identification. Finally, transportation and identification mediated effects of shift on attitude and behavioral intention. This paper concludes with avenues for future research on emotional flow including discussion of methodological challenges such as a confound between message length and emotional shift manipulation, which was a limitation in this study.

中文翻译：

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情感流在叙事说服中的贡献：情感流框架的实证检验

摘要 本研究实证检验了有关由叙事信息引起的情绪流动的说服效果的理论假设。进行了一项实验 (N = 347) 以测试情绪流动和结束情绪效价是否会促进运输和认同，进而促进说服。情绪流被操作化为在信息暴露期间经历的情绪效价的转变（正负，负正）。与情绪流动理论一致，引发情绪转变的信息比不引发情绪转变的信息更能带来传递和认同。结束情绪效价对运输有显着影响，但对认同没有影响。最后，交通和认同介导了转变对态度和行为意图的影响。