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All a Black Woman Needs is Great Sex and a Sexy Body: Themes in True Love Magazine Cover Lines
Communicatio Pub Date : 2019-01-02 , DOI: 10.1080/02500167.2019.1573748
Khulekani Madlela 1
Affiliation  

Abstract Drawing on social constructivism, and Stuart Hall’s representation theories, the purpose of this article is to examine themes of black femininity presented on the cover lines on the 12 front covers of South African True Love magazine published between June 2015 and May 2016. Moreover, Galician’s myths are used to analyse the themes of sex, love and romance featured on the covers. A combination of social semiotic analysis and qualitative content analysis of 83 cover lines published in the 12 issues was conducted to explore the themes used to construct and represent black women. The findings revealed that the cover lines provided a narrow range of discourses of black femininity. The pivotal themes centred on notions of good sex and a beautiful body. The underlying messages were that a desirable body is an asset that can get a woman very far in life, and it is associated with sexual fulfilment. The cover lines tended to give instructions on maintaining healthy romantic relationships. Overall, the texts promoted unrealistic sex expectations and glamorous looks that are near impossible for an average True Love reader to attain.

中文翻译:

黑人女性所需要的只是伟大的性爱和性感的身体:真爱杂志封面的主题

摘要 借鉴社会建构主义和斯图尔特·霍尔的表现理论,本文的目的是考察南非《真爱》杂志 2015 年 6 月至 2016 年 5 月出版的 12 个封面的封面线条所呈现的黑人女性气质主题。此外,加利西亚的神话被用来分析封面上的性、爱情和浪漫主题。对 12 期发表的 83 条封面进行了社会符号学分析和定性内容分析相结合,以探索用于构建和代表黑人女性的主题。调查结果显示,封面线提供了范围狭窄的黑人女性气质的话语。关键主题集中在良好的性行为和美丽的身体的概念上。潜在的信息是,一个理想的身体是一种资产,可以让女人在生活中走得更远,它与性满足有关。封面行倾向于提供有关维持健康浪漫关系的说明。总的来说,这些文本宣扬了不切实际的性期望和迷人的外表,这是普通真爱读者几乎不可能达到的。
更新日期:2019-01-02
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