This study examines the reframed narrative of Blue Bell Creameries’ 2015 listeriosis crisis as it was constructed by local news media. Using 1,316 news articles, this intertextual narrative analysis traces elements of news production, distribution, and consumption and suggests that, when antecedent texts serve to ingrain corporate or product loyalty in culture, news producers reframe crisis in terms of social losses, relegating health crisis to antenarrative. Findings also suggest that crisis narratives may be understood based on the presence of cultural ties to organizations or products creating emotional discourses that may supersede consumer self-interest.

中文翻译：

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重塑危机叙事：2015年Blue Bell乳品厂李斯特菌病危机中的本地议程设置，产品忠诚度和先前存在的组织叙事

这项研究考察了由当地新闻媒体构建的Blue Bell Creameries 2015年李斯特菌病危机的重新叙述。该文本间的叙事分析使用1,316篇新闻文章，追溯了新闻生产，发行和消费的要素，并建议，当先行文本有助于树立企业或产品在文化上的忠诚度时，新闻生产者将危机从社会损失的角度重新构架，将健康危机降级为滑稽的。研究结果还表明，基于与组织或产品的文化联系的存在，可以理解危机的叙述，而组织或产品所创造的情感话语可能会取代消费者的自身利益。