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Neighbourhood branding and urban regeneration: performing the ‘right to the brand’ in Casilino, Rome
Urban Research & Practice ( IF 2.136 ) Pub Date : 2020-02-25 , DOI: 10.1080/17535069.2020.1730946
Raffaella Coletti 1 , Chiara Rabbiosi 2
Affiliation  

ABSTRACT

In the last decade, many cities have experimented with small-scale initiatives aimed at enhancing the quality of life of residents; these initiatives have somehow fostered a reconceptualization of the term, as well as practice, of urban regeneration. In this context, the role of civic networks in bringing forward experiments in the production of alternative imaginaries and place-making has gained a major role, in particular in marginal neighbourhoods. By focusing on a case study in the eastern periphery of Rome, the paper explores the case of citizen-led neighbourhood branding, highlighting open issues and ambiguities in claiming a ‘right to the brand’.



中文翻译:

社区品牌建设和城市复兴:在罗马卡西利诺行使“品牌权”

摘要

在过去十年中,许多城市尝试了旨在提高居民生活质量的小规模举措;这些举措以某种方式促进了对城市更新这一术语和实践的重新概念化。在这种情况下,公民网络在推动替代想象和场所营造实验方面的作用发挥了重要作用,尤其是在边缘社区。通过关注罗马东部外围的案例研究,本文探讨了公民主导的社区品牌建设案例,突出了在声称“品牌权”方面的悬而未决的问题和模棱两可的问题。

更新日期:2020-02-25
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