ABSTRACT

Women football broadcasters still face challenges in obtaining careers and advancing professionally. The researchers sought to bridge the gap in research to better understand the audience’s perceptions of female sports broadcasters in sports, specifically the National Football League. Using an experimental design the researchers explored individual perceptions of the credibility of a female play-by-play commentator in comparison to a male play-by-play commentator. The results demonstrate that participants believed female sports broadcasters were not as credible or exciting as male sports broadcasters. The researchers consider and discuss the implications of these findings and suggest future research in the area.

摘要

女足主播在职业生涯和职业发展方面仍然面临挑战。研究人员试图弥合研究差距，以更好地了解观众对体育运动中女性体育广播公司的看法，特别是国家橄榄球联盟。研究人员使用实验设计探索了女性逐场评论员与男性逐场评论员的可信度的个人看法。结果表明，参与者认为女性体育广播员不如男性体育广播员可信或令人兴奋。研究人员考虑并讨论了这些发现的影响，并建议了该领域的未来研究。