Abstract In this paper, we address the problem of poor academic prose. Academic writing style has crystallised into a format that is antithetical to its main purpose: to convey complex ideas understandably. We explore this issue from the perspective of design research for two reasons: (1) designers, being visual thinkers, may particularly struggle with the challenges of academic writing and (2) the widespread lack of quality in academic prose creates an opportunity for design to stand out positively. In the paper, we present a style of writing (classic style) that is particularly suitable to the nature of design and the way designers think, and conclude by encouraging design researchers to adopt and adapt classic prose style to write up their papers and theses dissertations.

中文翻译：

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写作即看–走向设计性写作方式

摘要本文探讨了学术散文不佳的问题。学术写作风格已经结晶成与其主要目的相对的格式：以可理解的方式传达复杂的思想。我们从设计研究的角度探讨这个问题，其原因有两个：（1）设计师，作为视觉思想家，可能尤其会面对学术写作的挑战；（2）学术散文的普遍缺乏创造了设计机会积极脱颖而出。在本文中，我们提出了一种特别适合设计本质和设计师思维方式的写作风格（经典风格），并通过鼓励设计研究人员采用和改编经典散文风格来撰写论文和论文作为结论。 。