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How Virtual Exhibition Presentation Affects Visitor Communication and Enjoyment: An Exploration of 2D versus 3D
The Design Journal Pub Date : 2020-08-21 , DOI: 10.1080/14606925.2020.1806580
Soyeon Kim 1 , Seulgi Hong 1
Affiliation  

Abstract As online virtual exhibitions become a central communication channel in museums, and both the communication and entertainment aspects of museums are being emphasized, various presentation methods are being adopted to attract visitors to such exhibitions. Therefore, this study examines the effect of virtual exhibition presentation methods on visitor communication and enjoyment, focusing on a comparison of 2D and 3D presentation. The findings indicate that 2D presentation is more effective for intuitive communication than 3D, and visitor enjoyment was aroused at different points according to the presentation methods. The 2D visitors showed their interest in information acquisition while focusing on exhibition content, whereas 3D visitors enjoyed exploring the virtual environment. Additional implications of this study for both further research and practice are discussed.

中文翻译:

虚拟展览展示如何影响观众的交流和享受:2D与3D的探索

摘要随着在线虚拟展览成为博物馆的主要交流渠道,同时强调博物馆的交流和娱乐方面,正在采用各种展示方法来吸引参观者。因此,本研究着眼于2D和3D呈现的比较,考察了虚拟展览呈现方法对访客交流和娱乐的影响。研究结果表明,2D呈现比3D呈现更直观的交流效果,并且根据呈现方法在不同点引起了访客的愉悦感。2D参观者在关注展览内容的同时表现出对信息获取的兴趣,而3D参观者则喜欢探索虚拟环境。
更新日期:2020-08-21
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