ABSTRACT The goal of this article is to illustrate how an existing sociological methodology “institutional ethnography” (IE), coined by Canadian sociologist Dorothy E. Smith, can inform qualitative research projects in communication and media studies. In introducing IE to our field, I hope to equip communication and media studies researchers with a qualitative methodology that opens up opportunity to map the undergirding ruling relations and institutionalized processes that shape the many aspects of human and mediated communication. Upon explaining IE’s methodological anchoring in feminist ontology and epistemology, I detail several methods for data gathering (participant observation, interviewing, textual analysis) and put forward suggestions to analyze IE data. I then offer potential avenues for IE in communication and media scholarship across the journal’s three perspectives – communication and culture, communication as a social force, and communication and new media – and close by discussing some of IE’s methodological opportunities and limitations for our discipline’s diverse research agenda.

中文翻译：

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传播和媒体研究的制度民族志

摘要 本文的目的是说明加拿大社会学家 Dorothy E. Smith 创造的现有社会学方法“制度民族志”（IE）如何为传播和媒体研究中的定性研究项目提供信息。在将 IE 引入我们的领域时，我希望为传播和媒体研究的研究人员提供一种定性的方法论，为描绘塑造人类和媒介传播许多方面的基础统治关系和制度化过程提供机会。在解释IE在女性主义本体论和认识论中的方法论锚定的基础上，我详细介绍了几种数据收集方法（参与者观察、访谈、文本分析），并提出了分析IE数据的建议。