ABSTRACT This research offers a “helicopter view” of the Israeli pay-television market eighteen months after Netflix’s global expansion to complicate the narrative of intractable conflict between subscription video on-demand (SVOD) platforms like Netflix and national television industries. Using data from qualitative interviews with ten industry executives, this article argues that relationships between global SVODs and local television providers are more varied than is widely believed. Israeli multi-channel executives consider Netflix to be an indirect competitor, view Netflix the content distributor as distinct from Netflix the content buyer, and expect Netflix to have little impact on the national market. Ultimately, these industry responses reaffirm the fundamental local-ness of television even as digital technology reshapes the relations between national and global industries.

中文翻译：

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全球流媒体平台和国家付费电视市场：Netflix 和以色列多频道提供商的案例研究

摘要 这项研究提供了 Netflix 全球扩张 18 个月后以色列付费电视市场的“直升机视角”，使 Netflix 等订阅视频点播 (SVOD) 平台与国家电视行业之间的棘手冲突复杂化。本文使用对 10 位行业高管的定性访谈数据，认为全球 SVOD 与本地电视提供商之间的关系比人们普遍认为的更为多样。以色列多渠道高管将 Netflix 视为间接竞争对手，将内容分销商 Netflix 与内容购买者 Netflix 区别开来，并预计 Netflix 对国内市场影响不大。最终，