ABSTRACT Embedding quality into higher education institutions is a challenging matter given the complexity of the higher education environment. Although several studies have been conducted seeking to reveal associated challenges, a limited number of researches have been implemented on a cross-national level. This study investigates challenges associated with implementing quality in European higher education institutions as well as exploring the differences amongst them. The methodology involved qualitative analysis for 40 expert interviews coupled with employing ‘triangulation of source’ procedure to assure the reliability of the findings. Furthermore, the results are quantified to investigate the frequency of challenges. These challenges are discussed under three broad categories: (1) organisation challenges that include quality system, educational system and external stakeholders; (2) implementation challenges including execution, competency and funding challenges; (3) leadership and quality culture challenges. The article relates the challenges to quality in European higher education and the ways to overcome them.

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专家观点：欧洲高等教育实施质量的挑战

摘要鉴于高等教育环境的复杂性，将质量纳入高等教育机构是一项具有挑战性的工作。尽管已经进行了一些研究来揭示相关的挑战，但是在跨国层面上已经进行了有限的研究。这项研究调查了与欧洲高等教育机构实施质量相关的挑战，并探讨了它们之间的差异。该方法涉及对40位专家访谈的定性分析，并采用“源三角剖分”程序来确保结果的可靠性。此外，对结果进行量化以调查挑战的频率。这些挑战分为三大类：（1）组织挑战，包括质量体系，教育制度和外部利益相关者；（2）实施挑战，包括执行，能力和资金挑战；（3）领导和素质文化的挑战。本文介绍了欧洲高等教育质量面临的挑战以及克服这些挑战的方法。