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Uncivil Communication and Simplistic Argumentation: Decreasing Political Trust, Increasing Persuasive Power?
Political Communication ( IF 6.176 ) Pub Date : 2020-05-23 , DOI: 10.1080/10584609.2020.1753868
Ine Goovaerts 1 , Sofie Marien 1
Affiliation  

ABSTRACT Concerns are raised repeatedly about the uncivil and simplistic way in which politicians often express their ideas. This political communication style runs counter to deliberative democratic virtues such as respectful interactions and well-justified arguments. Its use is therefore problematic from a normative point of view, yet there are indications that it is an effective communication style to persuade citizens. Two survey experiments – text and audio – were developed to investigate the effects of uncivil communication and simplistic argumentation on political trust and on persuasive power in political election debates. The results show that 1) uncivil communication lowers political trust and is slightly less convincing than civil communication, 2) simplistic argumentation, i.e. political arguments presented in ill- or non-justified ways, does not affect political trust and is not more persuasive than well-justified argumentation, and 3) the strongest violation of social norms, i.e. a combined use of uncivil communication and simplistic argumentation, decreases both trust in the political candidate and persuasive power. Interestingly, politically cynical citizens and citizens who do not value inclusionary debates react differently to uncivil communication and simplistic argumentation: their level of trust does not decline and they are persuaded slightly more by simplistic arguments expressed in uncivil ways.

中文翻译:

不文明的沟通和简单化的争论:减少政治信任,增加说服力?

摘要 政客们经常以不文明和简单化的方式表达他们的想法,这引起了人们反复的关注。这种政治沟通方式与协商民主的美德背道而驰,例如相互尊重和有充分理由的争论。因此,从规范的角度来看,它的使用是有问题的,但有迹象表明,这是一种说服公民的有效沟通方式。开发了两个调查实验——文本和音频——来调查不文明的交流和简单的辩论对政治信任和政治选举辩论中的说服力的影响。结果表明:1)不文明的交流降低了政治信任,比民间交流的说服力稍差,2)简单的论证,即 以不正当或不正当的方式提出的政治论点,不影响政治信任,也不比正当理由的论点更有说服力,并且 3) 对社会规范的最强烈违反,即不文明交流和简单化论点的结合使用,减少既信任政治候选人又信任说服力。有趣的是,政治愤世嫉俗的公民和不重视包容性辩论的公民对不文明的交流和简单化的争论的反应是不同的:他们的信任度没有下降,他们被以不文明的方式表达的简单化的论点所说服的程度略高。降低对政治候选人的信任和说服力。有趣的是,政治愤世嫉俗的公民和不重视包容性辩论的公民对不文明的交流和简单化的争论的反应是不同的:他们的信任度没有下降,他们被以不文明的方式表达的简单化的论点所说服的程度略高。降低对政治候选人的信任和说服力。有趣的是,政治愤世嫉俗的公民和不重视包容性辩论的公民对不文明的交流和简单化的争论的反应不同:他们的信任度没有下降,他们被以不文明的方式表达的简单化的论点所说服的程度略高。
更新日期:2020-05-23
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