ABSTRACT Online feminist-based hashtag(#) campaigns, such as #WhyIStayed and #MaybeHeDoesntHitYou, have coalesced into the current #MeToo movement: a global movement to end gender-based violence, on and offline. This study examines issue framing domains within the #WhyIStayed campaign, illustrating how social media campaigns serve as a central component in social movement building. Results indicate #WhyIStayed participants contested dominant representations of intimate partner abuse (IPA) in multiple ways, including demonstrating the ubiquity of IPV and challenging victim-blaming. We argue these subversive acts lay the foundation for the contemporary #MeToo movement. Implications for social work and digital social movement scholarship will be discussed.

中文翻译：

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#映射一场运动：数字时代的社交媒体、女权主义标签和运动建设

摘要 基于女权主义的在线标签（#）运动，例如#WhyIStayed 和#MaybeHeDoesntHitYou，已经融入了当前的#MeToo 运动：一场旨在结束线上和线下基于性别的暴力的全球运动。本研究考察了#WhyIStayed 运动中的问题框架域，说明了社交媒体运动如何作为社会运动建设的核心组成部分。结果表明，#WhyIStayed 参与者以多种方式质疑亲密伴侣虐待 (IPA) 的主要表现，包括证明 IPV 的普遍性和质疑受害者的指责。我们认为这些颠覆性行为为当代#MeToo 运动奠定了基础。将讨论对社会工作和数字社会运动奖学金的影响。