ABSTRACT The growing concern over environmental impacts caused by human activities has led to more calls to explore how one’s environmental concern might affect travel-related decisions, evaluations, and behaviors. This study explores the moderating role of environmental concerns in the context of the established relationships between travel motivations, souvenir consumption, and travel experience. By clustering respondents into more and less environmentally concerned, the results show a significant difference in souvenir spending between the two groups among nature-motivated travelers, providing support for the moderating effect. For the complete sample, souvenir consumption has a lack of significant relationship with each of the three travel experience measures. However, in-depth between-group comparisons reveal that souvenir spending is significantly correlated with two of the three travel experience measures for the more environmentally concerned travelers; whereas none is significant for the less concerned group. Important implications and applications are provided for researchers and practitioners.

中文翻译：

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环境问题在出行行为中的调节作用：探索性研究

摘要人们日益关注人类活动对环境造成的影响，因此呼吁人们更多地探索自己的环境问题如何影响与旅行相关的决策，评估和行为。这项研究探讨了在旅行动机，纪念品消费和旅行经历之间已建立的关系中环境关注的调节作用。通过将受访者归类为越来越少的环境关注者，结果表明，在以自然为动机的旅行者中，这两个群体在纪念品消费方面存在显着差异，为节制效应提供了支持。对于完整的样本，纪念品消费与这三种旅行体验指标中的每一种都没有显着的关系。然而，深入的群体间比较显示，对于更加关注环境的旅行者，纪念品消费与三项旅行体验衡量指标中的两项显着相关；而对于关注程度较低的人群则没有任何意义。为研究人员和从业人员提供了重要的含义和应用。