ABSTRACT This study examines how perceived hotel website attributes influence consumers’ booking intentions. From a dynamic view, this study integrates privacy, security and consumers’ perceived protection against online purchasing risks into the empirical model obtained from existing literature. Moreover, consumers’ Internet experiences, as a dynamic learning process, are considered a moderator in the relationship between website quality and booking intentions. Empirical results support the expected hypotheses concerning the effects of website dimensions on booking intentions wherein website usability and booking intentions are the strongest. Moreover, the power law of practice exists as daily and yearly Internet experience can moderate such causal relationship. Implications for hoteliers and future researchers are also presented at the end of this article.

中文翻译：

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以互联网体验为主持人的酒店网站质量与消费者预订意愿的关系

摘要这项研究研究了感知的酒店网站属性如何影响消费者的预订意图。从动态的角度来看，本研究将隐私，安全性和消费者对在线购买风险的感知保护整合到了从现有文献中获得的经验模型中。此外，作为动态学习过程的消费者互联网体验被认为是网站质量与预订意图之间关系的主持人。实证结果支持有关网站规模对预订意图影响的预期假设，其中网站可用性和预订意图最强。而且，存在实践的幂定律，因为每天和每年的Internet经验可以缓解这种因果关系。