Abstract Since the 2008 Lehman shock, the number of individuals who have decided to move to rural areas in order to pursue more individualized modes of working and living has increased in Japan. This ethnographic article explores how urbanite newcomers grapple between their ambitions of engaging in self-created work and the pressures of making their dreams come true. The study draws on participant observation and interviews conducted in Tokushima Prefecture and Hokkaido in 2016–2017. Narratives and quotidian practices of lifestyle migrants across Japan indicate that the pursuit of entrepreneurial subjectivity often concurs with a high degree of self-government and senses of mental pressure. Drawing on theoretical frameworks of governmentality studies, the article examines how individuals with entrepreneurial aspirations negotiate their fragile subjectivities between self-management and coercion in neoliberal contexts.

中文翻译：

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日本农村的企业家自我、政府管理和生活方式移民

摘要 自 2008 年雷曼兄弟危机以来，日本决定迁移到农村以追求更加个性化的工作和生活方式的人数有所增加。这篇民族志文章探讨了都市新人如何在从事自主工作的雄心和实现梦想的压力之间挣扎。该研究借鉴了 2016-2017 年在德岛县和北海道进行的参与者观察和访谈。日本各地生活方式移民的叙述和日常实践表明，对企业家主体性的追求往往与高度自治和精神压力感相一致。借鉴治理研究的理论框架，