Like the 2013 edition, the focus of this new volume is “prominent marketing strategies that were important for their innovation, for their effectiveness in selling a product or promoting a cause, and for the significance of their companies” (“Highlights,” 2019, p. II). Strategies that impacted consumers in a notable manner are also included. So, rather than comprehensive coverage of a wide range of products, services, and causes, this title is much more selective. One hundred campaigns are profiled. Date coverage begins where volume three left off, reviewing marketing efforts used between 2014 and 2018. Of the one hundred profiled, sixteen focus on the nonprofit/government sector. The remainder review for-profit company marketing strategies. Coverage is international.

中文翻译：

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主要营销策略百科全书，第 4 卷

与 2013 年版一样，这本新卷的重点是“对其创新、销售产品或宣传事业的有效性以及公司的重要性具有重要意义的突出营销策略”（“亮点”，2019 年，第 2 页）。还包括以显着方式影响消费者的策略。因此，与其全面覆盖范围广泛的产品、服务和事业，这个标题更具选择性。对一百个活动进行了分析。日期覆盖从第三卷停止的地方开始，回顾了 2014 年和 2018 年之间使用的营销工作。在 100 个被描述的情况中，16 个关注非营利/政府部门。其余的审查营利性公司的营销策略。覆盖范围是国际性的。