ABSTRACT

This study explores the extent to which U.S. newspaper organizations incorporate images captured by private citizens into their news articles as an audience engagement strategy, and examines the relationship between the extent to which citizen-eyewitness images are incorporated in the news and audience news engagement. By conducting a machine-coding analysis of news images and analyzing user behavioral data on Twitter, this study found that U.S. newspapers tended to incorporate a rather small number of citizen-eyewitness images in their news reports. The findings also revealed that the extent to which a news organization incorporated citizen-eyewitness images in its news articles was positively related to audience engagement with its news.

摘要

本研究探讨了美国报纸机构将普通公民拍摄的图像作为一种受众参与策略纳入其新闻文章的程度，并检验了公民目击者图像在新闻中的纳入程度与受众新闻参与度之间的关系。通过对新闻图像进行机器编码分析并分析 Twitter 上的用户行为数据，本研究发现，美国报纸倾向于在其新闻报道中加入相当少量的公民目击者图像。调查结果还表明，新闻机构在其新闻文章中纳入公民目击者图像的程度与其新闻的受众参与度呈正相关。