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External pressures or internal motives? Investigating the determinants of exhibitors’ willingness to adopt eco-exhibiting
Journal of Sustainable Tourism ( IF 9.470 ) Pub Date : 2021-02-05 , DOI: 10.1080/09669582.2021.1881104
Xiangru Qin 1, 2 , Qiuju Luo 1
Affiliation  

Abstract

Corporates commonly adopt green practices when propelled by external pressures or internal considerations. However, the relative performance of external and internal motives in promoting exhibitors to conduct such behaviours remains uncharted. This paper applied the institutional theory (IT) and diffusion of innovations theory (DIT) as representatives of external and internal motives respectively and compared their power in explaining exhibitors’ willingness to adopt eco-exhibiting, that is, an innovative means to mitigate the construction waste problem at business events. Following a mixed-method design, we conducted 1129 surveys (Study 1) and 40 semi-structured interviews (Study 2) at the Canton Fair. The results of Study 1 suggest that both the IT and DIT can explain exhibitors’ willingness to adopt eco-exhibiting, but the DIT model offers a superior explanation. Interviewees’ narratives in Study 2 confirm the prominent role of internal motives and reveal a shift from externally to internally driven approaches. In addition, booth type moderates the effects of normative pressure and compatibility on willingness to adopt eco-exhibiting. This paper clarifies the mechanisms that drive the adoption of eco-exhibiting and empirically attests business events as change agents in promoting pro-environmental behaviours among exhibitors.



中文翻译:

外部压力还是内部动机?调查参展商采用生态展览意愿的决定因素

摘要

在外部压力或内部考虑的推动下,企业通常采用绿色实践。然而,促进参展商进行此类行为的外部和内部动机的相对表现仍然未知。本文运用制度理论(IT)和创新扩散理论(DIT)分别作为外部动机和内部动机的代表,比较了它们在解释参展商采用生态展览的意愿方面的力量,即缓解建设的创新手段。商务活动中的浪费问题。按照混合方法设计,我们在广交会上进行了 1129 次调查(研究 1)和 40 次半结构化访谈(研究 2)。研究 1 的结果表明,IT 和 DIT 都可以解释参展商采用生态展览的意愿,但 DIT 模型提供了更好的解释。研究 2 中受访者的叙述证实了内部动机的突出作用,并揭示了从外部驱动到内部驱动的方法的转变。此外,展位类型缓和了规范压力和相容性对生态参展意愿的影响。本文阐明了推动采用生态展览的机制,并通过实证证明商业活动是促进参展商环保行为的变革推动者。

更新日期:2021-02-05
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