ABSTRACT

The research aims to determine which dimensions of intellectual capital influenced restaurants’ strategic reaction to the coronavirus crisis. The analysis focuses on 227 restaurants that are listed on TripAdvisor as “the best restaurants from Iasi (Romania)”. Data are collected from the annual reports and companies’ websites. The relationship between the dependent variable (restaurants’ reaction to the coronavirus pandemic) and the independent variables (human capital, structural capital, relational capital) is tested using binomial logistic regression. The results prove that the structural and relational capital can predict restaurants’ strategic decisions in the time of crisis. These findings have both theoretical and practical implications; on the one hand, they expand the literature regarding restaurants’ intellectual capital and on the other hand, they facilitate managers’ understanding of how company’s intellectual capital influences their strategic decisions during crisis.

摘要

该研究旨在确定智力资本的哪些方面影响了餐厅对冠状病毒危机的战略反应。该分析侧重于在 TripAdvisor 上列为“雅西（罗马尼亚）最佳餐厅”的 227 家餐厅。数据来自年度报告和公司网站。使用二项逻辑回归测试因变量（餐厅对冠状病毒大流行的反应）和自变量（人力资本、结构资本、关系资本）之间的关系。结果证明，结构资本和关系资本可以预测危机时期餐厅的战略决策。这些发现具有理论和实践意义；一方面，