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International Perspectives on COVID-19 Communication Ecologies: Public Health Agencies’ Online Communication in Italy, Sweden, and the United States
American Behavioral Scientist ( IF 2.531 ) Pub Date : 2021-02-09 , DOI: 10.1177/0002764221992832
Serena Tagliacozzo 1 , Frederike Albrecht 2 , N. Emel Ganapati 3
Affiliation  

Communicating during a crisis can be challenging for public agencies as their communication ecology becomes increasingly complex while the need for fast and reliable public communication remains high. Using the lens of communication ecology, this study examines the online communication of national public health agencies during the COVID-19 pandemic in Italy, Sweden, and the United States. Based on content analysis of Twitter data (n = 856) and agency press releases (n = 95), this article investigates two main questions: (1) How, and to what extent, did national public health agencies coordinate their online communication with other agencies and organizations? (2) How was online communication from the agencies diversified in terms of targeting specific organizations and social groups? Our findings indicate that public health agencies relied heavily on internal scientific expertise and predominately coordinated their communication efforts with national government agencies. Furthermore, our analysis reveals that agencies in each country differed in how they diversify information; however, all agencies provided tailored information to at least some organizations and social groups. Across the three countries, information tailored for several vulnerable groups (e.g., pregnant women, people with disabilities, immigrants, and homeless populations) was largely absent, which may contribute to negative consequences for these groups.



中文翻译:

COVID-19传播生态学的国际观点:意大利,瑞典和美国的公共卫生机构在线交流

危机期间的通信对公共机构而言可能是一个挑战,因为公共机构的通信生态日趋复杂,而对快速,可靠的公共通信的需求仍然很高。本研究使用传播生态学的视角,研究了意大利,瑞典和美国在COVID-19大流行期间国家公共卫生机构的在线交流。基于对Twitter数据(n = 856)和代理商新闻稿(n= 95),本文研究了两个主要问题:(1)国家公共卫生机构如何以及在何种程度上协调与其他机构和组织的在线交流?(2)在针对特定组织和社会团体方面,各机构的在线交流方式如何多样化?我们的发现表明,公共卫生机构在很大程度上依赖内部科学专业知识,并且主要协调与国家政府机构的沟通工作。此外,我们的分析表明,每个国家/地区的机构在信息分散方式上都各不相同。但是,所有机构都至少为某些组织和社会团体提供了量身定制的信息。在这三个国家/地区,针对几个弱势群体(例如孕妇,残疾人,

更新日期:2021-02-09
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