The present worldwide market powers the business associations to build up their item as novel and demanding ones in the market. To guarantee success in consumer satisfaction and higher profit, organizations embrace different methodologies in the new product development. Contribution from the Supply chain partners and customers may enhance the process and development of new product as the external knowledge sources besides internal knowledge sources. The collaboration of suppliers, customers, and organizations (S, C, O) in the new product development process gives innovative products to satisfy the needs of the end-users ultimately. This investigation focuses on developing a research model and the outcome of the study helps any company to plan its strategies for refining the actions on product development.

当前的全球市场推动着商业协会将其产品建立为市场上新颖而苛刻的产品。为了保证成功获得消费者满意和更高的利润，组织在新产品开发中采用了不同的方法。供应链合作伙伴和客户的贡献可能会增强新产品的流程和开发，成为内部知识资源之外的外部知识资源。供应商，客户和组织（S，C，O）在新产品开发过程中的协作提供了创新的产品，最终满足了最终用户的需求。这项调查的重点是开发研究模型，研究结果可帮助任何公司计划其战略以完善产品开发行动。