ABSTRACT Incorporating theoretical concepts from communication, media economics, and social psychology, and using data from two constructed weeks, this content analysis study examined factors contributing to funding successes on Byline, an international crowdfunded journalism platform. This study found that non-public affairs news is more likely to reach funding goals, have more supporters, and receive more money per supporter than public affairs news; author location makes a difference in how many supporters and how much donation a news column receives; and offering more reward options is associated with a significantly higher odds of a column reaching funding goals and having more supporters. Overall, this study offers empirical evidence of how news organizations may learn from Byline’s successful crowdfunding strategy, as well as theoretical linkages between uses and gratifications and Cialdini’s rule of reciprocity in understanding what and why people are persuaded to pay for news.

中文翻译：

---

说服付费：探索众筹新闻的内容和原因

摘要 该内容分析研究结合了传播学、媒体经济学和社会心理学中的理论概念，并使用了两周的数据，研究了有助于在国际众筹新闻平台 Byline 上获得成功资助的因素。本研究发现，与公共事务新闻相比，非公共事务新闻更有可能达到资助目标，拥有更多支持者，每个支持者获得更多资金；作者的位置会影响新闻专栏收到的支持者数量和捐款数量；提供更多奖励选项与专栏达到资助目标和拥有更多支持者的几率显着提高有关。总的来说，这项研究提供了新闻机构如何从 Byline 成功的众筹策略中学习的经验证据，