The arrival of the attention economy and audience-centric media market has intensified the need for better consumer insights. At the same time, the conventional, linear approach of understanding the experiences, journeys, and decision-making processes of media consumers is no longer sufficient in a technology-driven environment. The construct of engagement, with its promise of addressing audience attention across platforms and measuring audience delivery beyond the behavioral dimension, is seen as an increasingly important metric for media, marketing, and communication managers. Engagement has been widely discussed in various communications and marketing literature. Nevertheless, there is limited conceptual and empirical work investigating the construct in the context of media management. Important questions remain in the following perspectives in terms of relevant theories, dimensions, measurement:

中文翻译：

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关于理解、发展和管理媒体参与的特刊

注意力经济和以受众为中心的媒体市场的到来加剧了对更好的消费者洞察的需求。与此同时，在技术驱动的环境中，理解媒体消费者的体验、旅程和决策过程的传统线性方法不再足够。参与的构建，承诺跨平台解决受众注意力并衡量行为维度之外的受众交付，被视为媒体、营销和传播经理越来越重要的衡量标准。参与度已在各种传播和营销文献中得到广泛讨论。然而，在媒体管理的背景下调查这一结构的概念和实证工作是有限的。