ABSTRACT The increasing ubiquity of broadband Internet and the rapid rise and uptake of new online video capabilities and platforms are transforming the ecology of traditional television across the globe, and restructuring its economics, politics, culture, and norms. The Canadian television sector presents a particularly interesting case study given its highly regulated dimensions, acknowledged absence of widespread and consistent critical and economic success, and proximity to the world’s most formidable cultural producer, the United States. Through in-depth interviews with 41 creators and executives active in the production of scripted, Web-first content, this article explores the motives of individuals who choose to enter this turbulent space. Responding to the call by scholars for a more contextualized entrepreneurship studies, the article employs a “contextualized” version of Rindova, Barry, and Ketchen’s (2009) “entrepreneuring as emancipation” framework to better capture the “why” and “who” of production for the Web in Canada. The article demonstrates how Canadian Web creators’ motives to engage in Web-first production can be seen as change-making efforts that directly respond to the problematic structures entrenched in the Canadian television system, and to the dominant norms, paradigms, and patterns embedded in the form of television more generally. The article underlines the value of qualitative, contextualized approaches to entrepreneurship studies by demonstrating that such approaches can reveal often overlooked important details about not only the lived realities of entrepreneurial actors but also the origins of their motives—insights which can be used to more meaningfully inform and shape policy design.

中文翻译：

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不再是现状！加拿大网络连续剧创作者通过情境化的“创业即解放”框架的创业动机

摘要 宽带互联网的日益普及以及新的在线视频功能和平台的迅速兴起和采用正在改变全球传统电视的生态，并重构其经济、政治、文化和规范。加拿大电视行业提供了一个特别有趣的案例研究，因为它受到高度监管，公认缺乏广泛和一致的批评和经济成功，并且靠近世界上最强大的文化生产商美国。通过对 41 位活跃于脚本化、Web 优先内容制作的创作者和高管的深入采访，本文探讨了选择进入这个动荡空间的个人的动机。响应学者对更情境化的创业研究的呼吁，这篇文章采用了 Rindova、Barry 和 Ketchen (2009) 的“创业即解放”框架的“情境化”版本，以更好地捕捉加拿大网络生产的“原因”和“谁”。这篇文章展示了加拿大网络创建者参与网络优先制作的动机如何可以被视为直接回应加拿大电视系统中根深蒂固的有问题的结构以及嵌入其中的主导规范、范式和模式的变革努力。更普遍的电视形式。文章强调了定性的价值，