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Revisiting Quality Television: Audience Perceptions
International Journal on Media Management Pub Date : 2018-07-03 , DOI: 10.1080/14241277.2018.1538146
Alberto Bayo-Moriones 1, 2 , Cristina Etayo 1, 2 , Alfonso Sánchez-Tabernero 1, 2
Affiliation  

ABSTRACT This article analyzes what the audience understands by the concept of quality as applied to television channels. This research also examines the influence of the perceived quality of the different programs broadcasted by a channel on the perceived quality of the whole channel. The empirical part is based on the answers provided by a sample of 405 respondents in Spain. The factors found to be associated with the idea of quality television by the audience are somewhat different depending on the method used to assess it, which points to the existence of social desirability bias when asking directly about it. Notwithstanding these differences, entertainment is the characteristic that the audience most consistently associates with the concept of quality in television channels. The results also show that news programs, movies and magazines, and talk shows are the genres with a greatest influence on the assessment of the quality of a television channel by the audience.

中文翻译:

重温优质电视:观众认知

摘要 本文分析了观众对应用于电视频道的质量概念的理解。本研究还考察了频道播放的不同节目的感知质量对整个频道的感知质量的影响。实证部分基于西班牙 405 名受访者样本提供的答案。观众发现与优质电视观念相关的因素因评估方法的不同而有所不同,这表明在直接询问时存在社会期望偏差。尽管存在这些差异,娱乐性是观众最一致地与电视频道中的质量概念相关联的特征。结果还表明,新闻节目、电影和杂志,
更新日期:2018-07-03
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