ABSTRACT In this article we explore the conditions for creative work in media organizations from the viewpoint of serendipity and the management of serendipity. Our study contributes to the field of media management research by theorizing change and creativity within the framework of organizational serendipity. Based on an analysis of empirical data collected with the diary method in a media organization, the article also discusses the rationale of managing for serendipity in creative media organizations from strategic, structural, and cultural viewpoints. We argue that the management of organizational serendipity should be aimed at managing for serendipity, not managing serendipity as such. In practice, this means that serendipity management should be understood as creating suitable conditions for serendipitous creative processes and facilitating creative work, motivation, and collaboration in the organization.

中文翻译：

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管理意外之喜：探索新兴创造力的组织先决条件

摘要 在本文中，我们从偶然性和偶然性管理的角度探讨了媒体组织中创造性工作的条件。我们的研究通过在组织偶然性的框架内对变革和创造力进行理论化，为媒体管理研究领域做出贡献。基于对媒体组织中使用日记方法收集的经验数据的分析，本文还从战略、结构和文化的角度讨论了创意媒体组织中管理意外事件的基本原理。我们认为，组织意外之喜的管理应该旨在管理意外之喜，而不是管理意外之喜。在实践中，