ABSTRACT In this editorial, I (1) explain why social media influencers bear relevance for strategic communication, (2) provide a brief introduction to research on social media influencers, and (3) unroll the rationale behind this Special Issue of the International Journal of Strategic Communication.

中文翻译：

---

社论：战略传播中的社交媒体有影响力者

摘要在这篇社论中，我（1）解释了为什么社交媒体有影响力人士与战略传播息息相关，（2）提供了有关社交媒体有影响力人士研究的简介，并且（3）展开了《国际日报》特刊的背后原理。战略沟通。