ABSTRACT The purpose of this article is to contribute to the discussion concerning the present position and future directions of strategic communication by looking into the past and offering some proposals and a vision of how to develop and advance the field further. Research in strategic communication has mostly focused on communication professionals working in communication departments or agencies as primary agents of communication. However, this reflects a limited comprehension of organizations. The article addresses the need to focus not only on communicators, but also on managers and coworkers as key actors when trying to understand and theorize the practice of strategic communication.

中文翻译：

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扩大战略沟通的范围：全面了解组织的复杂性

摘要本文的目的是通过回顾过去并提供一些建议以及关于如何进一步发展和推进该领域的愿景，来促进有关战略沟通的当前位置和未来方向的讨论。战略传播研究主要集中在作为传播的主要代理人的通信部门或机构中的通信专业人员。但是，这反映了对组织的理解有限。这篇文章提出了在理解和理论化战略沟通实践时，不仅要关注沟通者，而且要关注作为主要角色的经理和同事。