ABSTRACT Elite sports are associated with values such as fair competition, striving to become better and challenging oneself. These are considered as social benefits. However, integrity issues relating to misuse of doping or corruption challenge this. This paper examines the determinants of public perception of elite sport by means of a survey. Logistic regression modelling assesses the effects of trust, athletes as role models, perceived costs and benefits on public perception of elite sports. The results reveal that perceived benefits have a positive effect on all public perception measures whereas perceived costs, trust in key actors of the elite sport system and viewing athletes as role models have only an effect on selected perception measures. Sports managers should emphasise on perceived benefits in their communication strategy and use athletes as role models in their communication strategies to strengthen a positive perception of elite sports.

中文翻译：

---

公众对精英运动看法的决定因素

摘要精英运动与公平竞争，努力变得更好和挑战自我等价值观相关。这些被视为社会福利。但是，与滥用兴奋剂或腐败有关的完整性问题对此提出了挑战。本文通过调查研究了公众对精英体育知觉的决定因素。逻辑回归模型评估信任，运动员作为榜样，感知成本和收益对公众对精英体育感知的影响。结果表明，知觉收益对所有公众知觉措施都有积极影响，而知觉成本，对精英体育系统关键参与者的信任以及将运动员视为榜样仅对所选知觉措施有影响。