ABSTRACT Science festivals are seen as a success story for public engagement with science, with numbers rapidly growing. However, research has shown that attendees at such events tend to be more affluent, better-educated and more interested in science than populations at large. This has led to calls for research into how festivals can widen participation beyond the already engaged. This paper details the efforts of one festival to attract a more diverse audience through the use of a targeted ‘Community Pass’, offering attendees a free lunch, as well as by undertaking analysis of the characteristics that made individuals more likely to attend. The research shows that such a scheme can attract a very different audience to visit, albeit on a small scale due to cost implications. Working with existing community groups was shown to be the most effective method of distributing the passes, with recipients valuing a personal interaction with the distributor. There is also some suggestion that the incentive might nudge audiences who had a ‘fragile’ intention to attend the festival into actually visiting. However, more research is needed into whether larger-scale measures, such as employing community outreach officers, could have a more significant effect on overall attendance profiles.

中文翻译：

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共享pi：激励措施是吸引更多科学节观众的有效方法吗？

摘要科学节被认为是公众参与科学活动的成功案例，而且数量还在迅速增长。但是，研究表明，与一般人群相比，参加此类活动的参与者往往更富裕，受过更好的教育并对科学更感兴趣。这导致人们呼吁研究节日如何扩大参与范围，使之不再参与。本文详细介绍了一个节日通过使用有针对性的“社区通行证”，为参加者提供免费午餐以及通过分析使个人更有可能参加的活动来吸引更多观众的努力。研究表明，这种方案可以吸引非常不同的受众，尽管由于成本问题其规模很小。事实证明，与现有社区团体合作是分发通行证的最有效方法，而收件人则重视与分发者的个人互动。还有一些建议认为，这种激励措施可能会使有“脆弱”意图参加音乐节的观众真正动身。但是，需要进行更多的研究，以研究大规模措施（例如雇用社区外展人员）是否会对整体出勤率产生更大的影响。