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International Business Education at the Interface: The Raw Case Study Method
Journal of Teaching in International Business Pub Date : 2019-07-03 , DOI: 10.1080/08975930.2019.1698392
Yuwei Shi 1 , Sandra Dow 2
Affiliation  

ABSTRACT Borrowing from Yale School of Management, we call this new approach the raw case method of learning. Unlike a traditional case study, a raw case is not confined in print or pages of a narrative about a challenging international business situation. It is an open, real-time information space through which case study students may wander. But it also comes with a specific and demanding assignment that requires students to discover, evaluate, analyze, decide, and communicate. This is indeed how managerial decisions are made in the real world of international business. It is more difficult today when the impact of business must be understood and managed against the backdrop of the changing global political, economic, social and technological landscape. It is also, in our view, geared to transformational management education that coincides with the shared aspiration for our profession, as outlined in the new AACSB Vision (www.aacsb.edu/vision/infographic). In this paper, we introduce the raw case method of learning, make a case for its adoption in international business education, and discuss several implementation issues.

中文翻译:

界面上的国际商务教育:原始案例研究方法

摘要从耶鲁大学管理学院借来的,我们称这种新方法为原始案例学习方法。与传统的案例研究不同,原始案例并不局限于有关具有挑战性的国际商业形势的印刷品或叙述页面。这是一个开放的实时信息空间,案例研究学生可以在其中漫游。但是,它也伴随着一项特定而苛刻的作业,要求学生发现,评估,分析,决定和交流。实际上,这就是在国际业务的现实世界中做出管理决策的方式。今天,在全球政治,经济,社会和技术格局不断变化的背景下,必须理解和管理企业的影响,这更加困难。我们认为这也是 正如新的AACSB愿景(www.aacsb.edu/vision/infographic)所概述的那样,它适合与我们的职业抱负相吻合的转型管理教育。在本文中,我们介绍了原始案例学习方法,为在国际商务教育中采用该案例提供了案例,并讨论了一些实施问题。
更新日期:2019-07-03
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