ABSTRACT New generations of International Business (IB) students include the Centennials, also known as Generation Z. These students have experienced their whole life in a virtual and physical reality. They learn differently than previous generations and have an even shorter span of attention than Millennials. We – IB educators – need to acknowledge these changes in students, and propose new educational solutions that keep on preparing them to succeed in the international arena. In this paper, we suggest Virtual Reality (VR) as an innovative, cheaper and effective alternative solution to make IB students practice competencies. Based on Experiential Learning Theory, Social Cognitive Theory and Generational Theory, we offer ideas of several VR applications in the field. As an example, we describe an ongoing VR project using avatars to make students practice negotiation and intercultural communication. We report its preliminary findings. Paper ends with a discussion on VR teaching implications. Today, when multinational organizations are increasing the use of state-of-the-art technologies, initiatives like this can contribute to make IB students to exercise digital competencies too.

中文翻译：

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使用虚拟现实教学国际商务

摘要新一代的国际商务（IB）学生包括“百年纪念”，也称为Z世代。这些学生在虚拟和物理现实中体验了他们的整个生活。他们的学习方式与前几代人不同，注意力的关注范围比千禧一代短。我们（IB教育者）需要承认学生的这些变化，并提出新的教育解决方案，以使他们为在国际舞台上取得成功做好准备。在本文中，我们建议虚拟现实（VR）作为一种创新，便宜且有效的替代解决方案，使IB学生能够练习能力。基于经验学习理论，社会认知理论和世代相传理论，我们提供了该领域中几种VR应用的想法。举个例子，我们描述了一个正在进行的VR项目，该项目使用化身来让学生练习谈判和跨文化交流。我们报告其初步调查结果。文章最后讨论了虚拟现实教学的意义。如今，当跨国组织越来越多地使用最先进的技术时，类似的举措也可以使IB学生也发挥数字能力。